Bearing in mind the strong association that Amazon has with books and reading, it's hardly surprising that the Kindle reader has proved itself to be an excellent fit for the Amazon business model. E-book readers really took off in 2009. A lot of the credit for that must go to the Amazon Kindle, both the Kindle 2 and the Kindle DX generated a great deal of publicity and were instrumental in bringing e-books to the attention of the public.
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Growth In The E-Book Market – Thanks To Amazon’s Kindle